When Estet emerged in early 2021, they had a beautiful vision: to create a perfect harmony between aesthetics, functionality, and comfort for both individuals and businesses. Working closely with their core team, we embarked on an exciting rebranding journey that would capture their creative spirit and methodical approach. The result? A comprehensive brand identity that not only reflects their current essence but also paves the way for their future growth, brought to life through engaging website design and dynamic motion graphics.

Take Me Out Coffee is a retro-inspired beachside snack bar with branding that blends classic diner nostalgia with a fun, modern twist. The playful walking coffee cup mascot adds personality, making the brand feel lively and approachable, while the bold black-and-white typography keeps it timeless. Every detail, from the checkered accents to the printed receipts, reinforces the takeaway culture with a vintage flair. Designed to be simple, memorable, and full of character, the branding captures the easygoing spirit of grabbing coffee and snacks by the sea.

Lumière is an upscale restaurant celebrating culinary discovery in an intimate setting. The brand identity balances mystery with elegance through a sophisticated visual language featuring warm color palettes and refined typography that enhance romantic dining experiences. All brand touchpoints—from menus to spatial design—position Lumière as a premier destination where couples explore new flavor horizons in an atmosphere that nurtures connection and creates memorable dining moments.

An ongoing collaboration with Oscilar to develop and evolve their brand presence. Our partnership focuses on crafting a strategic brand identity that resonates with their innovative approach. Through thoughtful design solutions and dynamic motion graphics, we're creating a visual language that adapts and flows while maintaining a strong, consistent brand voice across all platforms.

As part of Picsart's creative team since 2021, I've focused on lifecycle marketing design, crafting engaging experiences across different channels of lifecycle marketing. By developing systematic design approaches and reusable components, I've helped establish a cohesive visual language that resonates with our global user base. Which resulted in a 18% increase in engagement metrics and 12% increase in click-through rates

A comprehensive collaboration with Instarise that merged brand development with intuitive product design. The project involved creating a cohesive visual identity while ensuring an exceptional user experience across their digital platform. By combining strategic branding with user-centered design principles, we developed a system that's both visually striking and functionally seamless.